ArchivesCategory: Social Media


I had an interesting project last week with lighting designer Adele Locke from Mint Lighting Design. The brief was to capture the lighting of a residential project, with the idea of showing the difference good lighting can make. This is somewhat different to what I would normally photograph because I’m not capturing the overall space […]Continue Reading


Over the Christmas break I got a chance to read Gary Vaynerchuk’s latest book on social media: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. Gary V has written a few books (CRUSH IT!) and I wouldn’t say he’s a literary marvel, it’s more like a he’s spoken […]Continue Reading


Let’s start off by understanding that not all social media platforms are made equal. You can’t just choose one over another and think it is going to have the same effect. Twitter, Facebook, Linkedin, and Google Plus are all very different beasts and most importantly, they have different communities. They have different groups of real, living […]Continue Reading